From One Frustrated Parent to a City-Wide Movement
Sarah Mitchell, our founder, spent fifteen years working in financial services. She saw clients struggling with debt, unable to save, making poor money decisions again and again. The pattern was clear: most of them had never been taught how money actually works.
When her own nephew received birthday money and wanted to spend it all immediately on sweets, Sarah realised the problem started early. Schools covered maths, but not money. Parents often avoided the topic. Children were left to figure it out on their own.
"I kept thinking: what if someone had taught these adults when they were eight years old? How different would their lives be now?"
Sarah designed her first workshop in 2016. Eight children attended. By the end, they were competing to see who could save the most. Parents reported conversations about money at home for the first time. The demand grew from there.