Started With One Simple Question
In 2016, our founder Sarah watched her nephew receive birthday money and immediately want to spend it on sweets. No thought of saving. No concept of waiting for something bigger. Just instant gratification.
That moment sparked a mission. What if Birmingham's children could learn the money lessons that most adults wish they had known earlier? What if we could make finance genuinely interesting for young minds?
"My daughter now asks to put half her pocket money into savings. She's eight. That conversation would never have happened without this programme."
Today, we work with families across Birmingham to transform how children think about money. Not through boring lectures, but through games, real-world scenarios, and practical challenges.